Extreme makeovers make for exciting TV as they feature emotionally charged situations and dramatic improvements to houses, landscapes, the clothes we wear, and so on.
The extreme makeover has now made its way into business in a serious way thanks to Gil Effron, a 30-year marketing veteran, and his 10-Day Marketing Makeover approach.
Effron explained to ALLNY.com that too many businesses fail to see their marketing as a process. “Most marketing is a compilation of various tactics that are collected throughout the years. Sometimes, it’s best to throw out everything and start over,” Effron said.
The extreme marketing makeover approach begins by inventorying each and every marketing activity and then calculating a return on investment for that marketing activity. “We take a radical, no-holds-barred approach. If it doesn’t pay for itself and if it doesn’t directly support the sales process, out it goes,” Effron said.
The end result is that the marketing makeover approach helps a business shorten and streamline its sales process, and then identify and develop marketing activities that speed the sales process and make it more efficient and effective.
Because it requires a professional team to conduct, the 10-Day Marketing Makeover is pricy for smaller businesses. So Effron and his team recently developed a Do-It-Yourself Marketing Makeover Mini-Course. “In 5 weeks, we teach a business owners how to conduct their own extreme marketing makeover. All of the same steps that we cover in our standard 10-Day Marketing Makeover are included. The mini-course walks them through the process step by step,” Effron added.
Effron conducts free introductory teleseminars for the Do-It-Yourself Marketing Makeover about once a month. Visit http://www.10DayMarketingMakeover.com/ to learn about free upcoming introductory teleseminars and to receive a free audio case study of an actual marketing makeover.