Introducing Broadway Roulette: A New and Affordable Way to Enjoy Theater

Here’s a new way to score Broadway tickets at an affordable price with no hidden service fees and absolutely no hassle. Broadway Roulette is changing the game so that everyone can see some of the best shows in town. Broadway Roulette was created to help broaden the theater audience by making theater more accessible and certainly more affordable. With prices for the newest shows soaring into the $200-$300 range for the hottest tickets, and popular shows often sold out before you can snag a seat, Broadway Roulette is a game you really can’t lose.

The process is simple: pick your desired show date ranging from the next day to three months in advance, cross off up to four shows you’ve already seen or are not interested in seeing, select between musicals or plays, and let the roulette wheel work its magic to send you to a performance based on your preferences. The price is fixed at a maximum of $59 with a minimal $6 service charge per ticket. And it keeps getting better the more you spin the wheel: any shows that you see through Broadway Roulette are automatically excluded from future rounds so you can pick four other shows to eliminate from your selection.

Like the show listings in Playbill, variety is the name of the game and Broadway Roulette delivers with an ever-changing list of shows. You do need to be a bit of a risk-taker. By leaving the show selection to Broadway Roulette, you may not score your number one pick, but you’re guaranteed a great night of theater without standing in a Broadway rush line only to find that your show is sold out.

Finding out what you’ve “won” is simple, too.  On the day of the show, you receive an email and a text with the details of the play or musical, the theater address, and the performance time. You then pick up your tickets at the Will Call window at the theater – no need to search for someone standing outside the theater to hand you an envelope.  But, better still, there’s no need to enter a lottery every day, hunt around to find a possible discount, stand in line for half-price tickets, or rush to the box office to pay full price to see a Broadway show.

Broadway Roulette? I call this The Price Is Right.  Weekday show tickets are a mere $49; weekend prices increase to $59. Fees and handling are $6/ticket. http://www.broadwayroulette.com

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